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15 years ago, Google introduced the “nofollow” link attribute to help tackle unreliable links from user-generated content and comment spam. However, it quickly evolved to become Google’s recommended method for flagging sponsored or advertising-related links. Recently, the search giant has introduced some changes with regard to how publishers should mark nofollow links, bringing in additional attributes that will help Google understand the nature of those links. But, is this relevant to you? Should you be using any of these attributes? While answers are still unclear, here’s a few things that you should keep in mind when optimizing your nofollow links in 2020 and beyond.

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