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Let us get one thing straight! Google alone considers more than 200 different factors before deciding the ranking of websites in a search engine result page, or SERP. One of the most important factors in this category is the security of the website. Your website’s SERP will depend on how much secure your online platform is for the users. The search engines like Google have been very intuitive in this aspect. It checks whether the website is safeguarded or not before so that the SEO ranking cannot be manipulated.

The website ranking depends on many factors, as mentioned earlier. In fact, search engines will pick up those websites which are secure and safeguarded for users first. It has been found that two websites with similar infrastructure, one having SSL certification and the other does not, the first one will get a better advantage in terms of SEO rankings.

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