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Why Social Media and SEO Are Becoming More and More Linked
Posted by Danish Wadhwa on 02 April 2019 10:00 AM

Most online business owners think that social media and SEO are two separate entities and have their own distinct goals.

That’s not true: social media and SEO are linked to each other for providing relevant and useful content to the audience. Both social media and SEO complement each other and help enhance the overall online marketing efforts.

There are more than 2.77 billion social media users in the world. The uninitiated may think that social media is only useful for getting in touch with people. However, if used wisely, it is one of the most powerful tools for growing your business online. Although social media does not directly contribute to search engine optimization (SEO), the links you share help increase exposure to your brand, which in turn increases your traffic, sales, and revenue.

Furthermore, a website’s position on search engine search results is correlated with the number of social media signals it possesses. If you analyze the sites on the top positions in Google and other search engines, you will find that most of them have strong social signals. Hence, any good online marketing strategy should have a solid SEO and social media marketing plan working together to get the best results.

Let’s take a look at how social media and SEO are linked and how you can use the former to increase the latter for your website.

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