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10 Must-Have B2B Tools for Marketing
Posted by Zoe Devitto on 25 June 2021 10:00 AM

From search engine optimization (SEO), content, and social media to email, lead generation, and customer experience, a lot goes into successful B2B marketing.

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5 Tips B2B Brands Can Use in Offline Marketing
Posted by Tanishq Agarwal on 29 March 2021 10:00 AM

B2B marketing is a dynamic and ever-evolving phenomenon. Marketers in the B2B domain are always on the lookout for new and effective strategies because they understand that acquiring business clients happens both in the online and real world. Despite the stellar advances made by digital marketing in the last decade, B2B is one field where offline marketing is an equally important aspect of the overall marketing strategy. Traditional forms of offline and outdoor marketing constitute a sizable chunk of the marketing industry and continue to engage people beyond their screens as well.

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The Why & How of Personalization in B2B eCommerce
Posted by Kiran Bajpai on 06 April 2020 10:00 AM

Business-to-business (B2B) eCommerce might not be as popular as the business-to-customer (B2C) space, but it is blooming. 

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6 Biggest Differences Between B2B and B2C eCommerce
Posted by Ryan Gould on 12 November 2019 11:00 AM

While eCommerce may be seen as one universal market, there can be some stark differences between the world of B2B & B2C eCommerce. Whether you’re an established business owner or an aspiring one, it’s important to know how both forms of eCommerce differs when it comes to decision making, pricing, marketing, and other business practices.

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Top B2B eCommerce Trends That You Should Look Out For
Posted by Alejandro Vasquez on 31 October 2019 10:00 AM

Keeping up with the latest trends is vital for anyone running a business. Dedicated entrepreneurs and online store owners should always be vigilant of the newest developments in technology, as well as the most recent research on customer behavior. If you are aware enough and quick-witted enough, you can make more informed decisions about everything related to your overall strategy: which innovations to use, which directions to take, and which updates to make on your website. Watching the trends for long enough may even allow you to set the trends yourself, placing you at the vanguard of your industry.

This is especially crucial for businesses that rely on B2B transactions. The average consumer has little need for studying the changes in the online market, nor for learning about the best new tools and resources in the world of eCommerce. However, if your customers are businesses, they may be learning everything they can about precisely those subjects, so they, too, can apply their knowledge to their own strategies. If you plan to sell to a customer, you must think like a customer. If you run a B2B enterprise, you must not just think like a business, but rather like a business customer.

Luckily, more than a few organizations and private companies on the internet also think like business customers. They know that plenty of people want to stay on top of any current developments, so they conduct research and release their findings. To help you stay one step ahead of competitors and customers alike, we have amassed some of the more notable results of recent studies. Feel free to take inspiration from our list of B2B eCommerce trends.

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10 Must-Haves for a B2B eCommerce Website
Posted by Alejandro Vasquez on 07 October 2019 10:00 AM

Building a website for your B2B store may require a significant amount of planning, brainstorming, and design work. Newcomers in particular may find themselves unsure of what they should focus on when creating the website. Naturally, each business may need to emphasize different aspects depending on their industry, size, and other factors. With that said, there are quite a few features that can be of great assistance to any B2B enterprise. Here is some information on ten of the universal must-haves for a B2B eCommerce website.

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