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Apr
9
Social Media Marketing Holidays to Inspire Your Next Successful Campaign
Posted by Zoe Devitto on 09 April 2021 10:00 AM

In the online world, every day is a wacky social media holiday.

While the ‘holiday’ season is widely known for kicking off shopping frenzy around the globe, other international holidays like the National Pizza Day are gradually becoming popular in raking in the moolah too.

You might think “why should I spend time and resources building a full social media marketing and an online sales campaign around one day that falls in a ‘non-seasonal’ period? Wouldn’t I benefit more by focusing my efforts on the ‘holiday’ season of the year?”

You might have a point … if you are one of the big-box stores with millions of dollars in promotional budgets at their dispense to offer competition-killer deals and devour upcoming retailers.


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Dec
9
The Complete Guide to Instagram Shops & Checkout
Posted by Jessica Grioua on 09 December 2020 11:00 AM

Your business can't afford to ignore Instagram. Not only is the social media platform a great asset for engagement and content marketing, but it’s now an eCommerce platform in its own right.


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Dec
9
The Complete Guide to Instagram Shops & Checkout
Posted by Jessica Grioua on 09 December 2020 11:00 AM

Your business can't afford to ignore Instagram. Not only is the social media platform a great asset for engagement and content marketing, but it’s now an eCommerce platform in its own right.


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Nov
25
Guide to Facebook Enhanced Catalog Feed
Posted by [email protected] (Christianna Cannon) on 25 November 2020 11:00 AM

In the last several years, Facebook has exploded in popularity. It's fair to say it redefined social media. It definitely innovated new opportunities for many walks of life. This includes business owners.

With the introduction of Facebook Pages, businesses were able to stake a claim on Facebook and create their official social media profile. This led to new avenues of customer service through reviews and messaging. It also helped create a kind of directory that helped customers find all types of businesses they wanted to check out. These include everything from restaurants to law offices to landscaping services to retail stores.


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Nov
18
How to Drive Recovery and Growth Post-Pandemic with Social Commerce and Marketplaces
Posted by Stathis Kampylis on 18 November 2020 11:00 AM

In a period of just a few months, the societal and economic effects of the Covid-19 crisis have greatly accelerated the shift towards online shopping and digital adaptation in general. This is also true for several other underlying trends. Overall, lockdown transformed almost overnight how consumers shop and how retailers sell and interact with their customers.


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Oct
26
The Ultimate Guide for Social Media Guidelines Your Team Will Love
Posted by Max Benz on 26 October 2020 10:00 AM

Social media sites are popular all over the world, with billions of users on Facebook, Twitter, and now TikTok, from across the globe. This makes it increasingly crucial for brands to leverage the power of social media platforms to engage potential customers.

But, to present a cohesive brand image, you need social media guidelines to communicate the brand’s expectations to its employees reliably.

Let’s find out how you can create useful social media guidelines for your business.


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