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Feb
21
5 Most Popular Social Media Platforms Explained
Posted by Dean Chester on 21 February 2020 11:00 AM

Anyone who has worked in digital marketing knows how important social networks are in this line of work. They provide a great way to communicate with your customers, run marketing campaigns, collect feedback on your products, and so much more.

But there are so many social media platforms nowadays that, sometimes, it can become an overwhelming task to keep track of them. Which ones do you need to have a presence on? Where does the target audience of your marketing campaign gather? There are a lot of questions surrounding the topic, so let's find answers to them!


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Feb
14
A Step-by-Step Guide to Optimizing Your Instagram for eCommerce
Posted by Hugh Beaulac on 14 February 2020 11:00 AM

Consumer behavior has changed over the last decade. The number of internet users has grown to 4.13 billion people, so it’s no wonder that more and more people discover new products and shop online. Simply put, eCommerce is flourishing, and brands are constantly seeking out new ways to promote and sell products online.

Since Instagram has over one billion active users and 83% of shoppers use this platform for new product discovery, many eCommerce brands have already started selling in-app. If you’re interested in giving Instagram shopping a try, read on to find out more about Instagram and how to optimize your Instagram account for eCommerce.


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Feb
3
5 Best Ways to Drive Traffic for B2B Companies Using Social Media
Posted by Alice Jones on 03 February 2020 11:00 AM

Many B2B companies fail when it comes to leveraging social media for their benefit. Different strategies are used when marketing to businesses versus end consumers; the only common denominator between B2B and B2C companies is people.

This is the main reason that B2B sellers lag when it comes to adopting new marketing strategies. They should be leveraging social media marketing, or SMM, for online businesses if they want to reach the actual decision-makers. A B2B technology company can optimize social media marketing by coming up with, and applying, an effective marketing strategy.


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Jan
24
How to Boost Your Facebook Organic Reach In 2020
Posted by Georgi Todorov on 24 January 2020 11:00 AM

Every year, the competitive field of marketing becomes more and more challenging. Markets are already saturated with alternative options, even niche products. While that may make it more difficult to create an impact in your space, your marketing can still flourish. Thanks to the substantial reach of social media platforms, particularly Facebook, it’s possible to create a larger customer basis and much greater product awareness.


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Dec
30
How to Use Instagram Ads to Increase eCommerce Sales
Posted by [email protected] (Guest Author) on 30 December 2019 11:00 AM

Recent surveys from Facebook state that up to 83% of shoppers run to Instagram to discover new products and services. The same study shows that 81% of people use the platform to research about brands. Based on those numbers alone, it’s clear how Instagram has grown to become an invaluable platform for every successful online entrepreneur.


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Dec
17
How to Set Up Your First Facebook Ad Campaign
Posted by [email protected] (3dcart) on 17 December 2019 11:00 AM

If you’re thinking about advertising on Facebook but are not sure how to, this guide will help you create your very first ad campaign in a few easy steps.


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