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Oct
26
The Ultimate Guide for Social Media Guidelines Your Team Will Love
Posted by Max Benz on 26 October 2020 10:00 AM

Social media sites are popular all over the world, with billions of users on Facebook, Twitter, and now TikTok, from across the globe. This makes it increasingly crucial for brands to leverage the power of social media platforms to engage potential customers.

But, to present a cohesive brand image, you need social media guidelines to communicate the brand’s expectations to its employees reliably.

Let’s find out how you can create useful social media guidelines for your business.


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Sep
28
How to Use Social Media for eCommerce Customer Support
Posted by Vimal Bharadwaj on 28 September 2020 10:00 AM

Two years ago, I had ordered a t-shirt online. When I received it at my doorstep days later, I realized that it was the wrong size.

I tried calling the company on the phone. Nobody answered. I emailed them. Nobody replied. Then, I did what most frustrated customers do in such a situation – complained to them on Twitter. At that point, they finally responded to me and even solved my problem.

But this is not always the case with every eCommerce store.


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Sep
1
7 Ways to Boost Your eCommerce Sales Using Instagram
Posted by Joydeep Bhattacharya on 01 September 2020 10:00 AM

As an eCommerce brand, generating sales on a consistent basis can be difficult with so much competition in the digital space. With eCommerce sites ranging between 12 million to 24 million in the world, it's hard to stand out.

However, there are a variety of social media platforms that give eCommerce brands the opportunity to increase their revenue through marketing.


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Feb
21
5 Most Popular Social Media Platforms Explained
Posted by Dean Chester on 21 February 2020 11:00 AM

Anyone who has worked in digital marketing knows how important social networks are in this line of work. They provide a great way to communicate with your customers, run marketing campaigns, collect feedback on your products, and so much more.

But there are so many social media platforms nowadays that, sometimes, it can become an overwhelming task to keep track of them. Which ones do you need to have a presence on? Where does the target audience of your marketing campaign gather? There are a lot of questions surrounding the topic, so let's find answers to them!


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Feb
14
A Step-by-Step Guide to Optimizing Your Instagram for eCommerce
Posted by Hugh Beaulac on 14 February 2020 11:00 AM

Consumer behavior has changed over the last decade. The number of internet users has grown to 4.13 billion people, so it’s no wonder that more and more people discover new products and shop online. Simply put, eCommerce is flourishing, and brands are constantly seeking out new ways to promote and sell products online.

Since Instagram has over one billion active users and 83% of shoppers use this platform for new product discovery, many eCommerce brands have already started selling in-app. If you’re interested in giving Instagram shopping a try, read on to find out more about Instagram and how to optimize your Instagram account for eCommerce.


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Feb
3
5 Best Ways to Drive Traffic for B2B Companies Using Social Media
Posted by Alice Jones on 03 February 2020 11:00 AM

Many B2B companies fail when it comes to leveraging social media for their benefit. Different strategies are used when marketing to businesses versus end consumers; the only common denominator between B2B and B2C companies is people.

This is the main reason that B2B sellers lag when it comes to adopting new marketing strategies. They should be leveraging social media marketing, or SMM, for online businesses if they want to reach the actual decision-makers. A B2B technology company can optimize social media marketing by coming up with, and applying, an effective marketing strategy.


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