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Oct
1
Top 3 Social Media Sites for Generating Sales & How to Use Them
Posted by Adam Enfroy on 01 October 2019 10:00 AM

Ecommerce is taking over the retail industry. According to Oberlo, by 2021, ecommerce is expected to make up more than 17% of all sales worldwide. This growth represents a massive opportunity for online sellers, but there is a catch; and it doesn’t just come down to your order fulfillment strategy. You have to compete with online giants like Amazon, which owns about half of the US ecommerce market.


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Jul
23
The Ultimate Guide to Social Media for eCommerce
Posted by [email protected] (Guest Author) on 23 July 2019 10:00 AM

Social media used to be all about connecting with friends. You'd simply search for a friend, connect with them, and start talking about anything and everything. Today?

Social media grew from just connecting friends to uniting brands and communities online. In recent years, social media has turned into an essential piece of everybody's lives and, in turn, your marketing strategy.

Consumers today are online and are very social. In fact, 90% of consumers turn to social media for assistance with a buying decision and approx. 8 out of 10 people bought something because they saw it on social media.

But even with this huge popularity of social networks among consumers, some eCommerce businesses still haven't taken advantage of the potential the social networks actually hold. If you are one of such businesses, you are missing out on an excellent opportunity to build a better brand experience for customers, drive traffic to your site, and generate sales leads.


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Jun
8
5 Ways You Can Fail (Miserably) at Social Media Marketing
Posted by Jimmy Rodela on 08 June 2019 10:00 AM

Social media marketing, from the outside, looks easy. But for those who’ve tried it, they’ve learned that there are a lot of hidden secrets to running a successful social media marketing campaign.

Even the best campaigns, however, can be derailed in just a matter of seconds...

One insensitive post...

One political tweet...

And POOF! Everything you worked for, almost all of your followers, gone.

While social media marketing has the firepower to take your ecommerce business to greater heights, it can also wreck your business to oblivion if done wrong.

That is why human compassion, data and analytics, and careful planning (and execution) are some of the crucial aspects you cannot ignore to run a successful SMM campaign.

Today, we’re going to show you five ways that you can fail at social media marketing and explain how you can avoid these traps.


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May
9
Best Free Social Media Icons for Your Website
Posted by Alejandro Vasquez on 09 May 2019 10:00 AM

Social media is now integral to the daily lives of billions of people around the world, and that includes being inseparable from business strategy. If you run an eCommerce store, you must take advantage of these platforms to spread the word and enable customer interaction. However, this is a two-way street and goes beyond creating and maintaining accounts on the major sites. You also must allow people to easily share your content and products on them.

Including social media icons on your website is a great way to facilitate this type of interaction between your customers and your site.

Here is some more information about them, as well as their related widgets, and how both can help you gain traction online.


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Apr
30
4 Keys to eCommerce Success with Influencer Marketing
Posted by [email protected] (Guest Author) on 30 April 2019 10:00 AM

In today’s low-trust world, social proof matters.


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Apr
23
How to Grow Your eCommerce Brand with YouTube Advertising
Posted by Matthew J. Fritschle on 23 April 2019 10:00 AM

Do you remember when a bright picture evoked wonders in the mind; back when we were first introduced to the concept of the internet as a place where text wasn’t the only resident, but colorful digital images as well?

Maybe you do and maybe you don’t. The point is that the days when images reigned supreme are long gone. Do you know why? It’s simple, really. Whereas a picture is worth a thousand words, a video is worth a million.

It makes sense too—a video is a collection of images that come together to produce a literal moving image that captures attention and keeps it. A single image, unfortunately, does not. Sure, it may prevent someone from continuously scrolling on a page, but it’s not going to prompt them to turn that brief pause into a prolonged break in which they actually devote more than a modicum of their attention to what’s in front of them.


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