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Mar
24

With over 810 million registered users today, LinkedIn is an essential social media platform to leverage for marketing. Compared to Facebook, it generates leads 277% more effectively. In fact, according to Kinsta, LinkedIn accounts for 80% of B2B leads.


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Feb
24
How to Use Twitter to Drive Traffic to Your eCommerce Website
Posted by [email protected] (Guest Author) on 24 February 2022 11:00 AM

To anyone watching the numbers, it’s apparent that Twitter is overtaking Facebook as the preferred social media platform of millennials (born between 1986-1996) and Generation Z (1997-2012). If your business relies on this demographic, then you may want to start taking advantage of this short-form social media platform to drive traffic to your website. 


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Jan
25
Instagram Marketing Mistakes to Avoid for New eCommerce Owners
Posted by Anand Srinivasan on 25 January 2022 11:00 AM

Showcasing interesting eCommerce product images can give your Instagram account visibility. However, if you're new to Instagram and trying to build an eCommerce brand, there's a lot more you can do.

You can begin by avoiding the mistakes of other eCommerce stores, making it easy to skip directly to the good part of positioning your product, defining your audience, creating interesting videos and stories, and working on persuasive product-focused copy.


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Jan
6

Our world is becoming more visual by the day. That means an explosion of easily shared audiovisual content being spread throughout the world. While, naturally, there are a variety of platforms useful for posting video content, YouTube is still the undisputed ruler of sharing videos of all subject matter and length. You can make your content educational, entertaining, and have a certain level of creative freedom to truly express your brand’s voice. All the while, your videos can be shared in a few clicks and your subscribers will be consistently notified of any new uploads. 


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Dec
16
8 Tips for Using Images in Facebook Ads
Posted by [email protected] (Guest Author) on 16 December 2021 11:00 AM

Facebook ads are an unavoidable part of a digital marketing journey. With the social media channel boasting billions of active users, there is a good chance your potential customer is already residing on the platform. And advertising effectively will give you an excellent opportunity to create awareness, connect with the audience, and acquire leads that will help increase your sales.


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Sep
10
Top 5 Facebook Ad Creatives That Convert (Examples & Explanation)
Posted by Sydney Switzer on 10 September 2021 10:00 AM

If there’s anything about Facebook ads that will make or break your results, it will be the Facebook ad creatives themselves. There are some really great ads out there, while others may fall into what we like to call the not-so-great category. Ultimately, ads in the first category are the ones that will convert.

We also understand that creating ads in the hopes of gaining conversions can sometimes become a painstaking guessing game of trial and error (emphasis on the errors). As masters of that game, we are here to help!


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