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May
7
10 Best Facebook Marketing Tools for Optimizing Campaigns
Posted by Jessica Grioua on 07 May 2021 10:00 AM

While it’s easy to make a Facebook ad, it’s not easy to turn that ad into something profitable for your business. Without any type of campaign optimization, you may end up wasting your ad budget on Facebook posts that don’t perform. Even if you don’t invest in paid ads, posting organically on Facebook without any strategy can lead to low engagement and poor results.


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Apr
23

While every business has its own unique way of marketing depending on its niche and method, today it’s almost impossible to not do some sort of marketing via social media. Not only do the biggest social media platforms (like Facebook, LinkedIn, Twitter, and Instagram) have a huge reach, but they make it easy for businesses to sort through accounts and find their exact right customers based on interests, stages in life, location, buying habits, etc.

To make social media even more attractive to businesses wanting to market their goods and services, a lot of strategies for gaining followers and growing an audience require little (if any) investment. That means that even startups can start playing the game and seeing gains in a rather short period of time.

Today, if your business does any marketing online, some of it (if not all of it) needs to be via social media.


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Apr
9
Social Media Marketing Holidays to Inspire Your Next Successful Campaign
Posted by Zoe Devitto on 09 April 2021 10:00 AM

In the online world, every day is a wacky social media holiday.

While the ‘holiday’ season is widely known for kicking off shopping frenzy around the globe, other international holidays like the National Pizza Day are gradually becoming popular in raking in the moolah too.

You might think “why should I spend time and resources building a full social media marketing and an online sales campaign around one day that falls in a ‘non-seasonal’ period? Wouldn’t I benefit more by focusing my efforts on the ‘holiday’ season of the year?”

You might have a point … if you are one of the big-box stores with millions of dollars in promotional budgets at their dispense to offer competition-killer deals and devour upcoming retailers.


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Dec
9
The Complete Guide to Instagram Shops & Checkout
Posted by Jessica Grioua on 09 December 2020 11:00 AM

Your business can't afford to ignore Instagram. Not only is the social media platform a great asset for engagement and content marketing, but it’s now an eCommerce platform in its own right.


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Dec
9
The Complete Guide to Instagram Shops & Checkout
Posted by Jessica Grioua on 09 December 2020 11:00 AM

Your business can't afford to ignore Instagram. Not only is the social media platform a great asset for engagement and content marketing, but it’s now an eCommerce platform in its own right.


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Nov
25
Guide to Facebook Enhanced Catalog Feed
Posted by [email protected] (Christianna Cannon) on 25 November 2020 11:00 AM

In the last several years, Facebook has exploded in popularity. It's fair to say it redefined social media. It definitely innovated new opportunities for many walks of life. This includes business owners.

With the introduction of Facebook Pages, businesses were able to stake a claim on Facebook and create their official social media profile. This led to new avenues of customer service through reviews and messaging. It also helped create a kind of directory that helped customers find all types of businesses they wanted to check out. These include everything from restaurants to law offices to landscaping services to retail stores.


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